Users can now display their dating objectives on their profiles using Tinder’s new “Relationship Goals” feature, including whether they’re looking for a “long-term partner,” “long-term, but open to short-term,” “short-term, but open to long,” “short-term fun,” “new friends,” or “still figuring it out.”
The new feature on Tinder is meant to make it easier for users to connect with people who more closely match their preferences. Users can add a relationship goal to their profile by going to settings. Each choice includes an emoji and is displayed as a vibrant banner at the top of your profile, above the “About Me” section, as seen in the image above. New weekly check-in prompts will also be added to the app to remind users that they can update their Relationship Goals choice if their perspective on dating has changed.
On January 5, 2023, all users will have access to the function, which is now being rolled out to users in several nations, including the U.S.
What is Tinder’s goal?
This functionality was created in response to a change in our members’ behavior. The bulk of Tinder’s users are young singles, and they are getting more selective about whom they spend time with. In fact, 72% of Tinder users, prefer someone who is clear about what they want, according to a statement from Kyle Miller, vice president of core products at Tinder.
According to the company’s release, during testing of “Relationship Goals,” Tinder discovered that more than 50% of users chose to use the feature option on their profile.
Match Group, which owns Tinder, introduced a comparable “Dating Intentions” profile feature on Hinge earlier this year. This feature allows users to indicate on their profile what they are looking for in a relationship, such as “life partner,” “long-term,” “long-term, open to short-term,” “short-term,” and “figuring out my dating goals.”
These options are still available on Tinder, with the exception of “life partner,” which was changed to “new friends” and “short-term fun” because Tinder is frequently used for hookups and situational relationships. More than half of Tinder users are between the ages of 18 and 25, and many young daters lean toward casual dating, often known as situationships, according to Tinder’s 2022 “Year in Swipe” report.
A “Relationship Type” feature that lets users add “monogamous,” “non-monogamous,” or “figuring out my relationship type” to their profiles was recently introduced by Hinge, another dating app from Match Group. It’s unclear if Tinder intends to provide a comparable feature. However, this might make it easier for non-monogamy users to locate compatible partners on more conventional dating apps that lean more heavily toward monogamous relationships.
